To promote and enable outdoor education and activity
At the July town-hall I suggested that we need to develop a ‘product’ that can be ‘marketed’ to Calgarians with the goal of imparting outdoor literacy. My use of terms like ‘product’ and ‘marketing’ is intended to emphasize that we need to carefully consider what it is we want to create and how we are going to communicate its value to Calgarians. However, this does not mean it should be a Disney-fied thing, in fact it must not be that.
In order to get it right I think we need to clarify a bunch of things for ourselves. This needs to be an organized process. This is my attempt to put this organization under some headings
My first question would be ‘What is the content of outdoor literacy? Here is a list grouped under the three headings Whitehead identifies:
The second question would be: What should the guiding principles/values of the content an outdoor literacy program be? (The answers to be derived from the answers to Question 1)
The third question: How do we build a ‘program’ that delivers Outdoor Literacy in accordance with the principles and ethics.
A Program has at least these contents:
Leadership & Training
Donors & Sponsors
© Outdoor Council of Canada